Please provide the following materials for your social posts. We are happy to help you craft a strong message—if you need guidance, just ask!
Notes
- All provided text may be edited in accordance with formatting/style guidelines and best practices.
- See additional guidelines and best practices.
Jump to section:
Facebook Post | Tweet | Instagram Story | Instagram Reel | LinkedIn Post
Facebook Post
Photo: 1200 pixels x 630 pixels
You may also choose to use a link’s auto-generated preview as the photo.- Copy: 1–2 sentences
- Target URL
- Facebook Page / Handle
Tweet
Photo: 1200 pixels x 630 pixels
You may also choose to use a link’s auto-generated preview as the photo.- Copy: 280 characters max.
Keep in mind that the required #Sponsored tag and your Twitter handle will count towards the character count. - Target URL
- Twitter Handle
Instagram Story
- Photo: Any size; 1920 x 1080 pixels for full screen. Alternatively, you may provide a 15 second video.
- Copy: 1–2 sentences (50 characters)
- Target URL
- Your Instagram Handle
Instagram Reel
- Creative: Please provide up to 10 high-resolution photos and/or video(s) to fill about a 15–30 second timeframe.
- Professional photography and video is highly recommended for a polished final product.
- Each asset must be at least 1920 x 1080 pixels to fill the whole screen.
- We may not use every asset provided, as the selection will be based on what best suits the creative vision and objectives of the Reel.
- Desired caption: 1–3 sentences. We will edit this according to our formatting standards.
- Target URL: This will accessed through @stlouismag Instagram bio.
- Your Instagram Handle
- Once your Reel is posted, get ready to accept the collaboration invitation. This will allow you to share the Reel to your followers on your own feed (in addition to @stlouismag's followers). Read more about Instagram collaborations here.
LinkedIn Post
- Photo: 1200 pixels x 630 pixels or 1200 pixels x 1200 pixels
You may also choose to use a link’s auto-generated preview as the photo. - Copy: Up to 200 words
- Target URL
- LinkedIn Page / Handle