Social Media Best Practices

The best techniques to help produce maximum engagement for social media postings

Sponsoring an SLM social post can increase brand awareness and drive website traffic. We are happy to help you craft a strong message—if you need guidance, just ask!

See social media specs

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Craft your message

Identify your goals, objectives, and target audience. Tailor your message to this audience and their interests.
Make sure to follow our social media specs. Following character counts and image sizes will result in a clean and user-friendly post.
Use high-quality visuals to capture attention and enhance your content.
Make your message timely to promote an upcoming event, sale, promotion, etc.
Include a call-to-action at the end of the post that encourages the reader to click on the link.

Drive Engagement

Share or repost the posts that SLM tags you in.
Are you running a contest, promotion, online profile, or branded content article on stlmag.com? Share the link on your own social media pages. Utilize your own social media channels to maximize the exposure to your own loyal audience