Rewards and adventure await with the Missouri Winery Visitors Program
MVP is a free program that encourages members to get out and explore all that Missouri wine country has to offer.
Courtesy of Missouri Wines
Missouri wine country offers stunning sights and award-winning wines that are perfect for savoring. What could be better than taking in scenic views with a glass of your favorite vino in hand? How about the opportunity to earn rewards and participate in exclusive experiences, just by visiting new wineries and frequenting your favorites? It’s possible with the Missouri Winery Visitors Program (MVP).
From the state's northwest corner to the Missouri Bootheel in the southeast, more than 100 MVP-participating wineries offer opportunities for members to get rewarded for their patronage. Thousands of members from across Missouri and Kansas have joined MVP to make the most of their visits to wine country. Whether you make the occasional trip to a Missouri winery with friends or plan to visit every winery in the state, MVP rewards you. This unique program was designed to benefit seasoned Missouri winery patrons and new wine enthusiasts alike.
From the moment you receive your welcome kit (complete with information about Missouri wine country and your membership card), your MVP experience is completely customizable to your goals and preferences. Participating in the program is as simple as collecting MVP tickets during your visits to wineries. These tickets, each with their own unique alphanumeric code, are your ticket to rewards, sweepstakes, and more. The process of entering these codes and earning points is made simple with an online MVP account. For each first-time visit to a participating winery, members earn 500 points, and subsequent visits are awarded point values based upon visit frequency; these points don’t expire until after the program ends.
MVP Extravaganza toast.jpg
As members rack up points, they have the opportunity to redeem those points for exciting rewards. From functional items and wine accessories to glassware and wine-centric experiences, MVP offers a range of rewards that are attainable for any member. For MVP and Missouri wines’ most loyal enthusiasts, exclusive access to events such as the Cellar Master Celebration can be redeemed at higher point levels. Points can also be redeemed for entries into quarterly sweepstakes drawings, in which wine-themed bundles, getaways, and event tickets are up for grabs. As if these rewards aren’t already enough of an incentive for MVP members, select wineries offer members-only perks that include discounts on merchandise and complimentary glassware.
Courtesy of Missouri Wines
Beyond the variety of rewards that can be earned for exploring Missouri wine country, MVP offers members unparalleled camaraderie with other wine enthusiasts and the opportunity to interact with wine industry professionals. Members fondly reflect on the friendships that they've developed with fellow participants and once-in-a-lifetime experiences. Members have also deepened their knowledge of wine and discovered the uniqueness of Missouri’s wine industry and history through their exploration of the state’s wineries. Besides racking up points and rewards, members accumulate unforgettable memories and invaluable connections with MVP.
Ready to take advantage of all that MVP has to offer? Find participating wineries near you by using Missouri Wines' interactive map, and prepare for your next Missouri wine adventure by signing up for MVP today.
This post was created by SLM Partner Studio on behalf of Missouri Wines.
