Targeted Display Campaign Specs

Please provide the following materials for your impression campaign.

programmatic-examples

Needed ad sizes:
320 pixels x 50 pixels

300 pixels x 50 pixels

300 pixels x 250 pixels

300 pixels x 600 pixels

728 pixels x 90 pixels

160 pixels x 600 pixels

970 pixels x 90 pixels

970 pixels x 250 pixels


Acceptable formats:
PNG, JPG, JPEG, GIF, JS, CSS, HTML


Tips 

  • Keep the messaging short and sweet, but descriptive
  • Avoid busy ad creative
  • Use a button. Don't forget to place a call to action on every frame.
  • Action words should be in three words or less
  • Be sure benefits are compelling and relevant to the consumer.
  • Check out more tips from our partner January Spring here.

Review targeted display best practices »