The best techniques to help produce qualified leads for contests and promotions.
Sponsored promotions, such as a giveaway or quiz, can help you increase brand awareness, drive website traffic, and gain qualified leads for conversion or future marketing campaigns. By offering interactive ways to win exclusive prizes, this is a great way to educate and excite SLM's digital audience.
See past contests and promotions
Target a relevant audience
- Identify your goals, objectives, and target audience.
- Tailor your message and promotion to this audience and their interests.
Choose which kind of promotion is best
- Sweepstakes
- Ballot
- Bracket
- Photo Contest
- Quiz
Note: All promotions should include a prize as an incentive for participation.
Determine the topic of your promotion
- Consider promotion ideas that are centered around timely themes, such as upcoming holidays, business events, or other specials
- Have a new product, event, or initiative you're promoting? Use your promotion to get the word out about it.
Lead-generating questions
- Lead generating questions are the best way to gather insightful data for your marketing efforts.
- The best time to reach out to a potential prospect is the moment they say they’re interested through a lead gen question. Get real-time responses send directory to you with hot leads.
- Not sure where to start? We're happy to help you come up with questions to get you the most useful results.
- Examples:
- Are you interested in before and after care options for your child? (Yes/No) — The sponsor can reach out to the leads who answered "yes" with additional information about their before and after care services.
- What is your budget? (Multiple choice question) — The sponsor can tailor their future marketing messages to budget-specific audiences and get a better sense of the average budget they should tailor their inventory around.
- How do you usually hear about cultural events? (Multiple choice question) — The sponsor can get insights on which platforms they should be using for their campaigns.
Offer a valuable prize
- Have a prize that is specific to your company. For instance, a HVAC company giving away a new air conditioning system or a musical theatre giving away season passes.
- Prize must be valued at $200 or more.
- The prize should be familiar and easy to describe in one sentence.
Offer a discount in the "thank you" email
- Give a special offer to everyone who participates in the promotion through a "thank you" email that's sent immediately after they enter.
- With a special promo code or referral link, you could track the amount of conversions that came from your promotion.
- Example thank you offers:
- Get 10% off tickets to any show using promo code STLMAG10 at checkout.
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- Get 20% off your hotel stay when you book using this exclusive link.
- Don't have a special offer? The thank you email is a great way to further educate the participant and drive traffic to your site. Examples:
- Save up to 32% by purchasing season tickets. Learn more at [link].
- Book your free consultation at [link].
Get the most reach out of your promotion
- Highlight the promotion on your own platforms. Expand the reach of your promotion by featuring it in your emails, social media posts, on your website, in-store signage, print ads, and more.
- We'll post about your promotion on our social media channels. Repost/share them on your own channel to reach your own social audiences!
- Ask us about creating a tailored email campaign for you based on your promotion's results.
- Want to increase your Facebook or Instagram following? Offer extra chances to people who follow your pages.