Events Packages

We'll help you promote your upcoming events to drive awareness and attendance.

2022-union-station-holiday

View St. Louis Union Station's success story below.



We can help you promote your upcoming events and achieve the following goals:

  • Increase awareness of upcoming events
  • Increase attendance and ticket sales of upcoming event
  • Learn about visitors’ interests
  • Grow marketing email list


Event Packages

Packages include promotion in newsletters, on social media, and even a custom lead-generating promotion (such as ticket giveaway). These are just samples–so let us know your goals, and we’ll customize one for your specific needs!


Power Package:

  • Presenting Sponsorship: 3X (based on availability)
    Includes sponsor recognition in 1 IG Story & 1 Tweet
  • Lead-generating promotion (i.e. giveaway, quiz, etc)
  • 120K/Month Impressions (ROS & Programmatic; for 3 months)
  • Sponsored Social Posts: Facebook (1); Instagram Story (2); Tweet (1)

 

Amplify Package:
  • Presenting Sponsorship: 2X (based on availability)
    Includes sponsor recognition in 1 IG Story & 1 Tweet
  • 50K ROS Impression Campaign
  • Sponsored Social Posts: Facebook (1); Instagram Story (2); Tweet (1)

 

Boost Package:

  • Presenting Sponsorship: 1X (based on availability)
    Includes sponsor recognition in 1 IG Story & 1 Tweet
  • Standard Sponsored Content: 1X (based on availability)
  • 50K ROS Impressions


union-station-promo

Success Story: St. Louis Union Station

The goals:
Promote upcoming holiday festivities at St. Louis Union Station.


The solutions:
Union Station ran an exclusive branded sweepstakes, where one family won a magical holiday experience. The sweepstakes was promoted to our arts/culture and family audiences. It was featured in newsletters 9 times, received 10 social posts, and 2 dedicated emails.


The outcomes:
Not only did Union Station inform families about upcoming holiday events, they also grew their marketing database and learned about their visitors' interests through lead-generating questions. The giveaway drew in:

  • 1,037 entrants
  • 648 email opt-ins
  • total reach of 417,000.


Other examples: 

  • With a newsletter-led campaign, Mildred Lane Kemper Art Museum promoted their latest exhibits to people interested in the arts in St. Louis: View newsletter
    • Promoted in the Culture newsletter and design newsletter 
      (sponsor’s average clickthrough rate: 13%; newsletters’ average ctr: 35%)
    • 6 social posts
    • 639,500 website impressions
    • Total reach: 675,400
  • With their digital campaign, Gateway Arch Park Foundation promoted the Blues at the Arch Festival: View newsletter
    • Promoted in Recap and Dining newsletters
      (sponsor’s average clickthrough rate: 12%; newsletters’ average ctr: 35%)
    • 6 social posts
    • 10,000 website impressions
    • Total reach: 84,710