Special Section: Drink Scene Profiles

Please provide the following assets, with which we will build your profile.

drink-scene-profiles-mockup


Go To: Full Page Specs / Half Page Specs / Quarter Page Specs


Notes

  • Your photos must meet the size requirements ( listed below) and at a resolution of at least 300 dpi. Any photo that is sent with a different orientation or larger dimensions will be cropped to fit this space.
  • Please avoid using first-person pronouns and possessives (we, our, etc.).
  • Text will be edited by SLM in accordance with our formatting and style guidelines. You will receive a proof to review prior to the issue going to press. If you require assistance in writing, please let us know.
  • Profile design is subject to change; examples are for demonstration purposes only.

Full Page Specs

See example

  • drink-scene-profiles-fullPhoto Specifications
    • Up to 5 photos to fill a 7" W x 5" H space
  • Headline
    • Up to 10-15 words (Up to 80 characters)
      • Example: BrewerySTL Announces Lineup of Summer Releases Including All-New Very Berry Sour
  • Company Name 
  • Website
  • Body Copy
    • Intro section: Use this space to explain the history of your company, introduce new products, explain your production process, etc. | 100 words
    • "Try This" sidebar: Use this space to highlight 3–4 drinks/products | ~9o words total 
  • Call Out Box
    • Up to 50 words | Call out box ideas:
      • Did you know? - Fun fact
      • Perfect Pairing - What to eat with the beverage
      • Special Shoutout - Highlight a brewmaster, bartender, etc.
      • Where to Find It - Stores/restaurants to purchase the beverage
      • Bragging Rights - Accolades and awards 

        Example: Did you know? Sour beer is brewed with bacteria and wild yeasts that give it a tart, acidic flavor. It was once considered a faulty batch of beer, but is now highly sought after by beer enthusiasts for its unique taste and complexity.


Half Page Specs

drink-scene-profiles-half-qtrSee example

  • Photo Specifications
    • Up to 2 photos to fill a 3.5" W x 4" H space
  • Headline
    • Up to 10 words (50 characters)
      • Example: BrewerySTL Announces Lineup of Summer Releases
  • Company Name 
  • Website
  • Body Copy
    • Intro section: Use this space to explain the history of your company, introduce new products, explain your production process, etc. | 50 words
    • "Try This" sidebar: Use this space to highlight 2–3 drinks/products | ~6o words total 
  • Call Out Box
    • Up to 35 words | Call out box ideas:
      • Did you know? - Fun fact
      • Perfect Pairing - What to eat with the beverage
      • Special Shoutout - Highlight a brewmaster, bartender, etc.
      • Where to Find It - Stores/restaurants to purchase the beverage
      • Bragging Rights - Accolades and awards 

        Example: Did you know? Sour beer is brewed with bacteria and wild yeasts that give it a tart, acidic flavor. It was once considered a faulty batch of beer, but is now highly sought after by beer enthusiasts for its unique taste and complexity.

Quarter Page Specs

drink-scene-profiles-half-qtrSee example

  • Photo Specifications
    • Up to 2 photos to fill a 3.5" W x 2" H space
  • Headline
    • Up to 10 words (50 characters)
      • Example: BrewerySTL Announces Summer Releases
  • Company Name 
  • Website
  • Body Copy
    • 85 words: explain the history of your company, introduce new products, explain your production process, etc. We'll bold the names of any key products mentioned in the text.