Display Ad Takeover Specs

Please provide the following materials for your display ad takeover campaign.

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What is a takeover? With a vertical takeover, your ads will be shown on all available ad spots on the chosen vertical's main landing page (i.e., stlmag.com/health) AND pages within that vertical (i.e., stlmag.com/health/outdoors/25-hiking-trails-within-a-two-hour-drive-of-st-louis).



Available verticals:

  • Dining
  • Culture
  • News
  • Design
  • Health
  • Family
  • History

Needed ad sizes:

  • Leaderboard: 970 pixels x 90 pixels
  • Mobile Leaderboard: 970 pixels x 250 pixels
  • Side Rail Small: 300 pixels x 250 pixels
  • Side Rail Tall: 300 pixels x 600 pixels
Acceptable formats: PNG, JPG, JPEG, GIF, JS, CSS, HTML


Note: Feel free to provide up to two ads per size, and we will rotate them throughout the pages in the takeover timeframe.


See Example: Health Takeover