Specs and production guidelines for your ad in St. Louis Magazine.
Print Specs
Spread Trim: 16.5” X 10.875” / Bleed: 16.75” X 11.125”
Full Page Trim: 8.25” X 10.875” / Bleed:8.5” X 11.125”
2/3 Vertical 4.6” X 9.4”
1/2 Vertical 3.4” X 9.4”
1/2 Horizontal 7” X 4.6”
1/3 Vertical 2.2” X 9.4”
Square 4.6” X 4.6”
1/4 3.4” X 4.6”
1/6 Vertical 2.2” X 4.6”
Production Guidelines
Margins & live area
Allow ¼-inch margins between the live area and trim of full-page and spread ads. Please don’t put critical information outside the live area. For spread ads, allow ½ inch on each side of the gutter for binding. Clearly mark all ad materials with proper cropping instructions to avoid misinterpretation.
Image
All images should be high-resolution (300 dpi) and included with all design documents. We cannot accept web images that have been manipulated to a higher resolution.
Color
All color, including photos, must be process separation (4-color) CMYK. We don’t accept RGB.
File formats
Acceptable formats are TIF, EPS, or PDF. When sending a PDF, please make sure any color bars or crop, bleed, or registration marks or color bars are not within the live or bleed area of the ad. Preferred format for camera-ready is PDF, 300 dpi, with embedded fonts.
Fonts
All fonts must be included with InDesign or Illustrator files. Include both screen and printer fonts. We can’t guarantee legibility of reverse type that is smaller than 6 points.
Proofs
Color accuracy can’t be guaranteed unless an industry-standard proof is submitted.
Our ad creation process includes three rounds of revisions. Please keep in mind that ads created by SLM are for SLM products only. If there are more than three rounds of revisions or if you choose not to use the ad we create, a small production fee will apply.