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I have signed a contract for an Ask the Expert Branded Content Series, what are the next steps?

Here’s what to expect from kickoff to launch for an Ask the Expert Branded Content Series

What's the process for an Ask the Expert Branded Content Series?

  1. After the sale, the client can expect an email from the SLM team to set up an initial meeting. SLM will reach out about 1-2 months before the series is set to launch.
  2. During the initial meeting, the SLM team will discuss the process, expectations, and ask questions with the client to outline an overarching theme and topic for the content.
  3. Next, a separate meeting is set up to interview the brand's expert on camera.
    1. The SLM team will share the main questions/areas of focus for the call along with quick tips for a great on-camera interview prior to the meeting.
  4. Following the meeting, the SLM team will edit 3 vertical videos and write 3 stories for the series.
  5. The client will get a chance to review all videos and articles prior to publishing in order to make any needed changes/corrections.
  6. Once approval is received, SLM publishes the full series and executes a cross-promoted distribution campaign.