What is the Ask the Expert Branded Content Series?
Position your brand as the trusted voice in your industry.
What can a Ask the Expert Branded Content Series help you with?
This product creates a library of content that is cross-promoted that features an expert from your brand answering commonly asked questions from your potential customers.
This campaign helps your business share insights, build credibility, and position itself as a go-to authority in your industry.
For example, in the arts and culture industry, topics might be:
- What are the themes of the 2026 season?
- How are shows like Romeo & Juliet transformed for the opera?
- Do I need to know another language to enjoy the opera?
What's included in a series?
- Three short articles with three vertical videos embedded based on questions people are asking about client’s industry.
- The series is published at once and is cross promoted to create a cohesive story for the reader. This encourages readers to continue viewing content and educating themselves on the topics.
- SLM will produce and edit the vertical videos (recorded virtually). Client has expert on camera, ready to share knowledge.
What are the benefits of a branded video series?
- Reaches high-intent customers
- Answers the right questions
- Builds trust and authority
- Creates competitive advantage
What's does the promotion look like per article? (over a 12 week period)
- Promotion in 4 newsletters
- 50,000 web impressions
- 2 Facebook Posts
- 1 Boosted Facebook Post
- 3 Instagram stories
- Custom Instagram Reel (one for series)