What is the Ask the Expert Branded Content Series?
Position your brand as the trusted voice in your industry.
What can a Ask the Expert Branded Content Series help you with?
An Ask the Expert Branded Content Series is a library of content that is cross-promoted that features an expert from your brand answering commonly asked questions from your potential customers.
This campaign helps your business share insights, build credibility, and position itself as a go-to authority in your industry.
For example, in the arts and culture industry, topics might be:
- What are the themes of the 2026 season?
- How are shows like Romeo & Juliet transformed for the opera?
- Do I need to know another language to enjoy the opera?
What's included in a series?
- Three short articles with three vertical videos embedded based on questions people are asking about client’s industry.
- The series is published at once and is cross promoted to create a cohesive story for the reader. This encourages readers to continue viewing content and educating themselves on the topics.
- SLM will produce and edit the vertical videos (recorded virtually). An expert from the client's business will be on camera sharing knowledge related to the topics at hand.
What are the benefits of a branded video series?
- Reaches high-intent customers
- Answers the right questions
- Builds trust and authority
- Creates competitive advantage
What is the distribution per article? (over a 12 week period)
- Promotion in 4 newsletters
- 50,000 web impressions
- 2 Facebook Posts
- 1 Boosted Facebook Post
- 3 Instagram stories
- Custom Instagram Reel (one for series)