Skip to content

How United Way of Greater St. Louis Expanded Its Reach During the Giving Season

2025_United_Way_case_study_main_graphic

Industry

Nonprofit/Charity

Goals

United Way of Greater St. Louis sought to increase awareness of its mission and local impact while encouraging St. Louisans to give back and get involved. Through St. Louis Magazine’s Live Local, Give Local campaign, United Way aimed to reach community-minded individuals, potential donors, volunteers, and local business leaders while highlighting the organization as a meaningful way to make an impact across the St. Louis region.

Results

United Way of Greater St. Louis generated 348,051 in total reach and 586 total engagements through its Live Local, Give Local campaign, extending its message across print, digital, email, social media, and St. Louis Magazine’s website.

Key Product

Integrated Campaign

348,051
Total Campaign Reach
586
Total Engagements
518
Total Online Profile Pageviews
2025_United_Way_case_study_secondary_graphic

The Solution

Connecting St. Louisans With Opportunities to Give Back

United Way of Greater St. Louis partnered with St. Louis Magazine’s Live Local, Give Local initiative to connect its mission with locally engaged audiences during the year-end giving season.

The campaign provided United Way with a dedicated profile while surrounding its message with a coordinated promotional campaign across print, newsletters, shared dedicated emails, social media, and website advertising. Rather than relying on a single placement, the campaign created multiple opportunities for readers to discover United Way, learn more about its work, and consider ways to support the organization.

How The Story Reached St. Louis

Live Local, Give Local combined the credibility and visibility of St. Louis Magazine’s print and digital platforms with repeated promotion designed to drive audiences back to participating nonprofits.

United Way’s campaign included a print presence and dedicated online profile, supported by newsletter promotion, shared dedicated emails, social media, and a run-of-site website impression campaign. Together, these placements generated 348,051 in total reach.

  • 518 Online Profile Pageviews

  • 148,675 Total Print Reach

  • 79,982 Total Newsletter Reach

  • 68,706 Total Shared Dedicated Email Reach

  • 5,805 Total Social Media Reach

  • 44,365 Total Website Impressions Met

Reaching An Audience Positioned To Give

Beyond generating awareness, Live Local, Give Local connected United Way with an audience well aligned with its fundraising and community-engagement goals.

St. Louis Magazine readers have an average household income of $233,000, while 38% have a net worth of $1 million or more. This gave United Way exposure among an affluent, locally engaged audience with the potential to support its mission through donations, volunteerism, and community involvement.

The Impact

Live Local, Give Local gave United Way of Greater St. Louis a focused platform to translate awareness into opportunities for community support. By combining its nonprofit profile with promotion across print and digital channels, the campaign kept United Way visible throughout an important season for charitable giving while providing clear opportunities for audiences to learn more.

With more than 348,000 in total reach, the campaign extended United Way’s mission to a broad St. Louis audience while reaching community-minded and affluent readers who represented strong potential donors, volunteers, advocates, and supporters. 

Ready to partner together?

<p><span style="font-weight: bold;">Let's Chat</span><span style="font-weight: normal; font-family: Helvetica, Arial, sans-serif;"></span></p>