Plus: The Woke Ginger gets a hearing, OrgAcuity gains momentum, and Christmas in July  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­    ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­  
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St. Louis Business

7.9.26

This newsletter is presented by

Feed My People Logo

A message from business editor Eric Schmid

The decision to go all-in on a new business is never easy, and every venture is unique in its own way. That’s why I find it fascinating to talk with people about how they personally navigated these challenges to build something new. Read on below for how one local mother turned her laundry side hustle into much more.

 

After that, be sure to catch the latest in the litigation that followed influencer The Woke Ginger’s firing and learn about the local startup that’s getting another boost. Plus, Missouri eyes more nuclear energy, next steps for the old NGA site, and some businesses are already thinking about Christmas this July.

 

Have feedback about this newsletter or story ideas for future editions? Do you know of any networking events we can share? Please don’t hesitate to drop me a line.

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Tenisha Neal cleaning

Tenisha Neal says she started a cleaning business after laundry customers kept asking if she knew any house cleaners. Photography courtesy of Tenisha Neal

DEEP DIVE

How a St. Louis mom transformed a laundry side hustle into a budding business

Read the full story »

 

Tenisha Neal wasn’t intending to start her own business, but wound up on that path a few years ago after a high-risk pregnancy meant she couldn’t continue to work as a truck driver. With a baby on the way and doctor’s appointments stacking up, Neal needed a way to earn money without leaving her home for long periods of time.

 

Neal searched for remote roles, but nothing really fit until she found an unexpected answer in other people’s laundry, reports SLM’s Emily Adams. She found the nationwide laundry delivery-platform Poplin allowed her the flexibility to reach appointments, prepare for her son’s arrival, and earn money on her own schedule. 

 

With service starting around $1 a pound, customers can schedule pickups through the app and independent “Laundry Pros” will pick up, wash, dry, fold, and return clothing.

 

“When I found Poplin, it took away the stress,” Neal tells Adams. “It took away that heavy mental load of having to think about how can I make money, buy my child things, put gas in my car.” 

 

Go Deeper: The flexibility was essential for Neal, who continued doing laundry through Poplin after her son, Dario, was born. Soon, she noticed another service many of her customers needed in addition to getting their clothes cleaned.

 

“There [were] a lot of customers that when I would meet them at the door they [would] ask if I knew any house cleaners,” Neal says. “At first I wasn’t really too big on wanting to clean people’s houses, but that is something I actually love to do.”

 

Neal realized she’s always asking to clean when visiting a friend or family member’s home. She decided to give it a shot, eventually starting TNDC Laundry and House Cleaning Services and  applying what she picked up from her experience with Poplin, such as providing photos for her customers.

 

“They're allowing somebody in their house that they do not know, so when they get before and after pictures, they actually can see a difference, versus them just walking into their home being like, ‘Oh, I can see somebody's been here,’” Neal says. “They're always so eager to get home, and the biggest thing that I always get when they finally do get home is a text message that says, "Oh my god, my house smells so good, and my floors look amazing.’”

 

What’s Next: Since starting her cleaning company, Neal now has a few employees to help when she’s booked to clean much larger homes before they get listed for sale. She’s also forming bonds with her customers. One client’s daughter actually gifted her with a nearly new washer and dryer after the woman’s death, and Neal has gotten a second hookup so she can run two loads at once, doubling her capacity. Says Neal, “That was a huge blessing.” —Eric Schmid

 

Read the full story »

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Today's Top Stories

  • Missouri eyes nuclear expansion at Callaway as power demand climbs (KBIA): The lone reactor at the plant already produces 15 percent of the state’s electricity. State leaders are keen on securing another one after the federal government dangled billions of dollars in loans to utilities and energy companies to build 10 more commercial-scale reactors across the country.

  • Air Force to help government dispose of the NGA’s former site (St. Louis Business Journal): With employees at the National Geospatial-Intelligence Agency fully moved into their new facility in North City, the federal government turns to decommissioning their former site this fall before offering it up to other occupants.

  • Some business owners are already stocking up for the holidays (Marketplace): Price increases and tariff uncertainty has some operators ordering and importing the goods they need for holiday orders much earlier than usual.

Faces of St. Louis 2026

Justin Kralemann, "The Woke Ginger."

Justin Kralemann has built a big online following as "The Woke Ginger." Courtesy photo

Watercooler

⚖️ JUDGE HEARS ARGUMENTS IN WOKE GINGER FIRING

A lawsuit filed by social media influencer The Woke Ginger was in court yesterday, and the hearing was much more wonky than woke. The ginger, also known as St. Louis resident Justin Kralemann, is suing former employer Food Outreach, saying they fired him after he made a video criticizing Enterprise Mobility’s leasing cars to Immigrations and Customs Enforcement. An executive at Enterprise also sits on the board of Food Outreach. Yesterday, attorneys for both sides got down to brass tacks. Kralemann’s attorney Edwin Ernst argued that, even though Missouri is an at-will employment state, there is a history dating back to the 1960s of Missouri courts recognizing an exception to the at-will law that protects people from being fired for “acting in a manner public policy would encourage,” which, Ernst argues, includes expressing one's political beliefs (in this case via short form vertical video). Kimberly Seten, the Kansas City attorney representing Food Outreach, disagrees. She cited 2017 whistleblower protections passed into law that codify other at-will exemptions, but not the one referenced by Ernst.

 

However, Ernst argues, just because the state legislature codified some of the exemptions into law, that doesn’t nullify the protections that existed before 2017. “It's on the books, it always has been, they can't just abolish the common law silently,” he says. “That's the argument.” Both sides made their arguments to Judge Joan Moriarty Wednesday morning. Ironically, the only thing lawyers had trouble explaining to the judge was Kralemann’s role in the organization. Seten and Moriarty settled on his having been the nonprofit’s “poster child”—at least until he made the video about Enterprise and ICE and got fired. Moriarty will rule on the Food Outreach's motion to dismiss at a later date. —Ryan Krull

💰 ORGACUITY'S MOMENTUM BUILDS WITH MORE ARCH GRANTS SUPPORT

A local startup behind a software platform designed to help companies better understand how their employees are engaged with work is getting another boost from Arch Grants. OrgAcuity is the latest past Arch Grants recipient to receive an additional $100,000 Growth Grant from the St. Louis-based nonprofit. The award comes with the stipulation that OrgAcuity match such non-dilutive funding at least two-to-one by outside investors and commit to maintaining and growing local operations for at least another two years. OrgAcuity was a member of Arch Grants’ 2024 cohort selected for its software service, which combines employee surveys, data from human resources, and other data from a company, allowing it to correlate employee experiences with business outcomes. The company’s CEO Craig Starbuck says the funding will accelerate what it’s already doing: “Giving our customers the clarity to lead while their competition navigates blind spots with legacy tools built for the past.” Arch Grants executive director Gabe Angieri adds the company has “made significant strides in product development and customer acquisition” in the past year and half, giving Arch Grants confidence that its funding will help the company grow further in St. Louis. —Eric Schmid

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SPOTLIGHT

If you could change one thing about your industry, what would it be and why?

 

“I’d love to see more visibility and support for emerging leaders. There’s so much talent here that deserves a bigger stage and stronger backing.”

 

—Fred Burmer, Lion's Choice CEO

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