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Amid the hype around artificial intelligence powering big productivity gains, one St. Louis-based business has a different take on how to use new technology to unlock efficiencies.
Alex Ward founded Automate My.Co with the goal of helping small businesses automate some of their most time-consuming tasks to focus on bigger valuable goals. It’s something he has personal experience with, having learned automation to boost Food Pedaler, the local bike-powered delivery service for caterers and restaurants he purchased in 2019.
Go Deeper: With Automate My.Co, he’s now consulting and building similar efficiencies for local businesses that run the gamut: a sleep technology company, a co-working space, a consumer packaged goods company, a fitness studio, and others.
“Most of the time companies will have a project in mind of what they want to tackle first. Ideally that’s going to be something that’s largely time-consuming,” he says.
He says there’s hardly a project that’s too big or small, but a common theme is managing lead intake, where a small business might have a contact form on their website but no easy or fast way to sort through the messages it receives.
Ward says a business automation tool, such as Zapier, works a lot like a visual flow chart where an initial event (like an inbound email) triggers a cascading set of actions. He draws a clear distinction between this and what AI can do.
“AI is such a buzzword, such a hot topic right now, and it also uses a ton of energy, as most people know, and I don’t feel great about that,” he says. “So I try to use it pretty sparingly.”
The Next Move: To Ward, the business case for using automation tools is evident—the faster you can respond, the more likely you are to close a deal or make a sale. Or simply eliminating a time-consuming task that’s no fun can free up more much needed time.
And Ward argues it’s important for small businesses to engage with new technology, even if they feel like their current processes are good enough. “As technology evolves, there’s always tools that can help them work more efficiently and save time,” he says.
To that end, Ward has started a monthly Meetup of professionals interested in automating business processes and anything related to automation without endless coding. They just had their first session on Monday, which drew a half-dozen attendees. —Eric Schmid
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